Dodge Didn’t Whisper Into the EV Future—We Shouted with a Flame Decal
We didn’t sell Dodge’s first EV with whispers and wind chimes—we lit the EV world on fire (metaphorically) with satire, swagger, and a big ol’ digital V8 growl.
Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Chevrolet had America talking with Walter the Cat and The Sopranos EV reunion. I helped craft the tone that made both ads funny, nostalgic, and hard to forget.
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
From the Silverado ZR2 to the Corvette Z06, I helped shape Chevy’s creative horsepower for a new generation of performance and EV fans alike.
The Humor Reboot: How Jack Rogosin and I Helped Bring Chevy’s Weird Era to Life
From Guy Fieri to Walter the Cat, Jared Young and Jack Rogosin helped rewrite Chevy’s tone under CCO Gary Pascoe at Commonwealth//McCann.
How Chevrolet Made Relevancy Feel Anything But Basic
Chevy’s Year of Electric campaign reimagined how EVs show up in culture—blending storytelling, celebrity collabs, and emotional branding to redefine performance.
How Chevrolet Made Relevancy Feel Anything But Basic
From the Sopranos to stage design at CMA Fest, Chevy’s creative work redefined what cultural relevancy means for automotive brands.
Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen
Chevrolet rebranded Corvette for a new era with a 70th Anniversary edition, NFT ownership experiences, and a creative team that fused heritage with innovation.
Meet The ‘Residents’ Behind Nissan’s Town of Basic
Worked with Fluent360, TBWA, and Nissan on “Town of Basic”? So did I. Jared Young helped shape the campaign—and you’ll find my name right next to theirs.
Getting Paid To Write My Truth For Nissan’s Town of Basic
Nissan’s “Town of Basic” let me show up fully as a Black creative—and helped make space for more of us in the driver’s seat.
How We Built a City—and a Campaign—for Nissan’s Anything But Basic Platform
We didn’t storyboard Nissan’s campaign—we city-planned it. Here’s how we helped Fluent360 and Nissan United build a world for the Anything But Basic platform.
Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
Forget what you think you know about EVs. Dodge’s entry came with flames, attitude, and cinematic chaos.
Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again
To make the Dodge Charger Daytona EV cool again, we leaned into speed, sound, and an EV campaign for people who think EV campaigns suck.
The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
A history-making EV launch with enough punch to silence the haters.
I Wrote the Lines and Designed the Signs—Building Nissan’s Basic from the Inside Out
I played both writer and designer on Nissan’s “Town of Basic,” helping Fluent360 and Nissan United craft a campaign that looked—and sounded—like something new.
My Role in Building Nissan’s Town of Basic Campaign
Nissan’s “Town of Basic” campaign was anything but—and yes, I was part of the creative mix that brought it to life.
Multicultural Creative With Fluent360: Working With Nissan United & Omnicom
A behind-the-scenes look at how I played both art director and copywriter for Nissan’s “Anything But Basic” campaign.