How Chevrolet Made Relevancy Feel Anything But Basic
In a bold move toward electrification, Chevrolet declared 2022–2023 its official “Year of Electric”—launching a surge of high-impact creative to support its expanding EV lineup. From the performance-driven Corvette Z06 to the all-electric Silverado EV, Chevy made it clear: going electric doesn’t mean giving up what makes a vehicle iconic.
But this rollout wasn’t just about product—it was about people. Through digital-first platforms like Corvette Sessions and My Way Academy, Chevy met drivers where they were: online, curious, and ready to engage. Live moments like the Corvette NFT color auction, CMA Fest’s custom-built Chevy Stage, and even sponsorship of Miguel Cabrera’s 3,000th career hit brought electric storytelling to life in unexpected, culture-driven ways.
Behind the work? Creative leaders at Commonwealth//McCann including Dave Mueller (CD), Sarah Ellison (CW), and Haley Stone (SrAD)—alongside up-and-coming voices like Jared Young and Jack Rogosin, who helped evolve EV messaging from utility to emotion.
Heading into 2025, Chevrolet isn’t just electrified—it’s energized, rebranded, and creatively charged for what’s next.
