How Chevrolet Made Relevancy Feel Anything But Basic
Chevrolet’s latest creative run didn’t just sell cars—it repositioned the brand in culture. From rebranding Corvette to staging a Sopranos reunion at the Super Bowl for the Silverado EV, Chevy reminded us that it still knows how to show up and show out.
In Nashville, it wasn’t just about trucks—it was about creating a literal stage. At CMA Fest, Chevy built custom performance spaces that gave the brand a pulse on country music and pop culture. On YouTube, “Corvette Sessions” taught new generations how to care for a Corvette. And with campaigns featuring Breland, Chris Pratt, and the now-iconic Walter the Cat, Chevy leaned into irreverence, storytelling, and community.
Behind the scenes? A powerhouse crew from Commonwealth//McCann and the broader Chevy network, including Gary Pascoe (CCO), Duffy Patten (ECD), Sarah Ellison (CW), Bryan Durco (ACD), and Haley Stone (SrAD)—alongside emerging talent like Jared Young and Jack Rogosin, who helped craft content that landed across audiences without losing consistency.
Relevancy wasn’t about trend-chasing—it was about tone-setting. And in 2022–2023, Chevy didn’t follow the conversation. It drove it.
