How I Helped Dodge Launch a CGI Car and Make It Roar Like the Real Thing
We launched the Dodge Charger EV with CGI, a fake exhaust system, and enough swagger to crash the server—and I got to write it all into reality.
We Made Dodge’s EV So Loud It Broke the Internet (and Probably a Few Egos)
Dodge and GSD&M dropped an EV so loud it basically punched the category in the face—and I was in the room (and on the keyboard) when it happened.
Dodge Didn’t Whisper Into the EV Future—We Shouted with a Flame Decal
We didn’t sell Dodge’s first EV with whispers and wind chimes—we lit the EV world on fire (metaphorically) with satire, swagger, and a big ol’ digital V8 growl.
Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Chevrolet had America talking with Walter the Cat and The Sopranos EV reunion. I helped craft the tone that made both ads funny, nostalgic, and hard to forget.
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
From the Silverado ZR2 to the Corvette Z06, I helped shape Chevy’s creative horsepower for a new generation of performance and EV fans alike.
The Humor Reboot: How Jack Rogosin and I Helped Bring Chevy’s Weird Era to Life
From Guy Fieri to Walter the Cat, Jared Young and Jack Rogosin helped rewrite Chevy’s tone under CCO Gary Pascoe at Commonwealth//McCann.
How Chevrolet Made Relevancy Feel Anything But Basic
Chevy’s Year of Electric campaign reimagined how EVs show up in culture—blending storytelling, celebrity collabs, and emotional branding to redefine performance.
How Chevrolet Made Relevancy Feel Anything But Basic
From the Sopranos to stage design at CMA Fest, Chevy’s creative work redefined what cultural relevancy means for automotive brands.
Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen
Chevrolet rebranded Corvette for a new era with a 70th Anniversary edition, NFT ownership experiences, and a creative team that fused heritage with innovation.
Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
Forget what you think you know about EVs. Dodge’s entry came with flames, attitude, and cinematic chaos.
Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again
To make the Dodge Charger Daytona EV cool again, we leaned into speed, sound, and an EV campaign for people who think EV campaigns suck.
The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
A history-making EV launch with enough punch to silence the haters.