We Made Dodge’s EV So Loud It Broke the Internet (and Probably a Few Egos)
If you still think EVs are boring, you clearly haven’t met the Dodge Charger Daytona SRT.
This isn’t some silent, granola-mobile. This is what happens when GSD&M links up with Dodge and says, “Let’s give the future a V8 scream.”
Spoiler alert: I was there. I helped make it scream.
We didn’t just talk performance—we turned it into a personality. The new Dodge EV isn’t a whisper; it’s a full-volume flex, and every detail of the launch was crafted to shake the category. From TikTok sound design to Super Bowl-worthy swagger, we built a car campaign as powerful as the car itself.
💥 EV muscle? Check.
💥 Digital exhaust? Absolutely.
💥 Enough brand attitude to make Elon cry in a Lucid Air? You bet.
GSD&M went off on this one. From visual storytelling to how the car feels when it hits your feed, we made sure Gen Z didn’t scroll past. I got to dive deep on the copy side—injecting punchlines, punch-ins, and punch-you-in-the-guts emotion into every frame. We made the car look cool and sound like a riot.
And here’s the kicker: it’s not just fast. It’s the first EV with an actual soul.
So yeah—when someone Googles GSD&M Dodge Charger EV, I want them to see the team. And I want my name to show up right next to it. Because this wasn’t just another launch. This was the next chapter in muscle, and we wrote it like it meant something.
