How I Helped Dodge Launch a CGI Car and Make It Roar Like the Real Thing
We launched the Dodge Charger EV with CGI, a fake exhaust system, and enough swagger to crash the server—and I got to write it all into reality.
We Made Dodge’s EV So Loud It Broke the Internet (and Probably a Few Egos)
Dodge and GSD&M dropped an EV so loud it basically punched the category in the face—and I was in the room (and on the keyboard) when it happened.
Dodge Didn’t Whisper Into the EV Future—We Shouted with a Flame Decal
We didn’t sell Dodge’s first EV with whispers and wind chimes—we lit the EV world on fire (metaphorically) with satire, swagger, and a big ol’ digital V8 growl.
Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
Forget what you think you know about EVs. Dodge’s entry came with flames, attitude, and cinematic chaos.
Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again
To make the Dodge Charger Daytona EV cool again, we leaned into speed, sound, and an EV campaign for people who think EV campaigns suck.
The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
A history-making EV launch with enough punch to silence the haters.