Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again

We knew our audience didn’t want “eco-friendly.” They wanted fast, loud, and badass. So we launched the Dodge Charger EV like it was a Fast & Furious sequel—because saving the planet shouldn’t feel like doing your taxes.
Every frame leaned into the car’s lineage—nostalgia-drenched, V8-inspired, and blazingly electric. The only thing we left behind was the emissions. This was about winning over skeptics with style, not lectures. And if we made a few Prius drivers uncomfortable along the way? Good.

Hear the engine. Watch the work →

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Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger

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The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook