Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
When Dodge announced its entry into the EV space, everyone expected a safe, sanitized message about sustainability. We said screw that. Our campaign threw gasoline on the tired tropes of the category—swapping serenity for snarl, whispery narration for wailing engines, and flower fields for burnouts.
We didn’t just promote the Dodge Charger EV. We reimagined it as a bold middle finger to the soft expectations of electrification. With cinematic storytelling, mock-serious VO, and visuals that looked more Michael Bay than Tesla showroom, we gave fans what they didn’t know they wanted: an EV campaign that didn’t feel like an EV campaign.
