The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
You can’t invent the future of muscle without pissing off a few purists. So we leaned into it.
The Dodge Charger Daytona Banshee isn’t just a new car—it’s the world’s first true EV muscle car. Built to piss off Teslas and thrill Dodge diehards, it packs all the attitude of a V8 without a drop of gas.
We gave it a custom Fratzonic exhaust system (yes, it’s fake—and yes, it’s loud), launched it with lighting worthy of a Fast & Furious reboot, and let the badge do the talking. Our campaign didn't preach tech specs. It punched out a new category.
With launch visuals, stunt concepts, and brand tone written for gearheads, skeptics, and adrenaline junkies, this was Dodge saying, "You can keep your quiet future—we're driving our own."
