Dodge Didn’t Whisper Into the EV Future—We Shouted with a Flame Decal
You ever notice how electric car commercials all sound like they're selling yoga retreats instead of vehicles? It’s always:
“The quiet revolution is here…”
Cue slow-mo leaves rustling.
Ambient hum.
A lady in linen gazing at the sunrise…
Just like she just quit her tech job to herd goats.
We didn’t do that.
When Dodge asked us to help launch their first electric muscle car—the Charger Daytona—we didn’t light a soy candle and whisper about sustainability. We burned rubber. We cracked jokes. We gave the EV world the middle finger, then offered it a ride.
Because let’s face it: most EV ads are allergic to fun. They speak in gentle platitudes and look like iPad commercials on Xanax. But Dodge isn’t here to "gently transition into the future." Dodge is here to kick the future’s ass and make it do a burnout.
I got to be part of the team that made that happen. Alongside a crew of feral creatives, we built a campaign that didn’t just say "EV"—it screamed it through a synthetic exhaust system so loud it made Elon’s hair plugs shudder. We spoofed tropes, ditched the moralizing, and brought the kind of swagger this category desperately needed.
So no, we didn’t make a car ad that feels like a TED Talk.
We made a car ad that feels like a bar fight…in space.
