Chevy Brought the Muscle and the Meow to America’s Biggest Stage

You know you’ve done something right when The Sopranos makes a comeback and a housecat outruns a Silverado ZR2 in the same year. That’s exactly what Chevrolet pulled off—and I got to be in the pit crew that helped make it happen.

As a creative on the Chevy team, I helped develop the tone and concepts behind two of the most memorable automotive ads in recent memory:
🚗 The Sopranos Silverado EV Super Bowl spot — a full-circle, culture-soaked reimagining that brought Meadow and AJ home, electric-style.
🐾 Walter the Cat — the tough little furball who thinks he’s a working dog (and low-key kind of is).

But this wasn’t just about being funny. It was about reminding America why Chevrolet still gets it. We leaned into nostalgia, heart, and a good ol’ fashioned sense of humor—without losing the grit and capability that made these trucks legendary in the first place.

Our goal? Make Chevy not just cool, but American again in the best way possible. From Super Bowl screens to water-cooler talk, we wanted to make people laugh, remember, and say, “Damn, that’s a Chevy ad.”

I worked on these with some of the best in the business: legends like Gary Pascoe, Duffy Patten, Mike Mazzeo, and a whole creative bench that brought the roar behind the purr.

🔧 Walter may be a cat, but this was doggone smart advertising.

And the Silverado? Still built like a brick barn and smoother than a Talladega turn.