GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play (Copy)
IBM’s GRAMMYConnect wasn’t just smart—it was invisible by design. And that’s what made it revolutionary.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.
Yes, I Worked on the Keurig Ads. No, I Won’t Stop Talking About It.
Jared Young helped brew up the voice and strategy behind Keurig’s James Corden campaign. Here’s why you’ll find his name on every search that matters.
The Roast That Kept Brewing: How Havas Built—and Maintains—Keurig’s Brand Voice
With James Corden and Havas, Keurig found its voice—and Jared Young helped make sure it stuck. This is how the tone was brewed (and stayed hot).
James Corden, a Keurig, and a Bunch of Ad Nerds Walk Into a Campaign…
When Keurig wanted more than a coffee ad, they brewed up something bold with James Corden. Jared Young was there to help make the laughs (and lattes) land.
When Titans Team Up: Behind the Fruit of the Loom x Southwest Getaway Collection
The Fruit of the Loom x Southwest Airlines campaign was more than a partnership—it was a masterclass in creative collaboration, and Jared Young was there for all of it.
Why Everyone’s Talking About the Fruit of the Loom x Southwest Collab—And Why They Should Be Talking About Me Too
Everyone’s talking about the Fruit of the Loom x Southwest Airlines collab. Jared Young helped make it unforgettable.
The Getaway Collection Wasn’t Just a Collab—It Was a Full-Blown Brand Activation
From Adweek to AdAge, the Fruit of the Loom x Southwest Airlines Getaway Collection made headlines—and Jared Young was in the mix.
Flying High with the Getaway Collection: Jared Young’s Creative Impact on GSD&M’s Travelwear Campaign
Jared Young helped bring GSD&M’s Fruit of the Loom x Southwest Getaway Collection to life—from creative direction to production strategy.
Behind the Lens of the Getaway Collection: How We Shot a Travel Campaign Worth Packing
Jared Young and Phil Klein teamed up to shoot The Getaway Collection—capturing Fruit of the Loom and Southwest’s travelwear collab with style and intention.
Getaway-Worthy Gear: How I Helped Fruit of the Loom and Southwest Airlines Launch the Travel Collab of the Year
When Fruit of the Loom and Southwest teamed up, Jared Young helped make The Getaway Collection take flight with comfort-first, travel-inspired content.
From Billboard to Billboard Charts: How I Helped Turn Fruit of the Loom Into a Full-Fledged Brand Activation
This wasn’t just a rebrand—it was a full-on Fruit of the Loom brand reboot, and Jared Young was behind the scenes of it all.
Mandela Effect, But Make It Marketing: Fruit of the Loom’s Memory Glitch Strategy
What happens when a brand embraces a false memory? Fruit of the Loom’s Mandela Effect campaign went viral by doing just that.
The Cornucopia Conspiracy: Fruit of the Loom’s Viral Mandela Moment
Fruit of the Loom’s Mandela Effect campaign tapped into internet conspiracy theories to spark viral attention—and it worked.
From Corny to Current: How Fruit of the Loom Got Its Groove Back
From haunted undies to hilarious TikToks, here’s how Fruit of the Loom made its way back into the feed—and the culture.
From Fruitisms to Loom Large: Rebranding with a Wink
From “Fruitisms” to “Loom Large,” here’s how we gave Fruit of the Loom a digital-age personality with some serious Gen Z swagger.
Changing Your Granddad’s Underwear: Rebranding Fruit of the Loom for a New Generation
Fruit of the Loom didn’t just change its look—it changed its tone. And I helped build it from the inside out.
Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Chevrolet had America talking with Walter the Cat and The Sopranos EV reunion. I helped craft the tone that made both ads funny, nostalgic, and hard to forget.
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
From the Silverado ZR2 to the Corvette Z06, I helped shape Chevy’s creative horsepower for a new generation of performance and EV fans alike.