Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Chevrolet had America talking with Walter the Cat and The Sopranos EV reunion. I helped craft the tone that made both ads funny, nostalgic, and hard to forget.
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
From the Silverado ZR2 to the Corvette Z06, I helped shape Chevy’s creative horsepower for a new generation of performance and EV fans alike.
The Humor Reboot: How Jack Rogosin and I Helped Bring Chevy’s Weird Era to Life
From Guy Fieri to Walter the Cat, Jared Young and Jack Rogosin helped rewrite Chevy’s tone under CCO Gary Pascoe at Commonwealth//McCann.
How Chevrolet Made Relevancy Feel Anything But Basic
Chevy’s Year of Electric campaign reimagined how EVs show up in culture—blending storytelling, celebrity collabs, and emotional branding to redefine performance.
How Chevrolet Made Relevancy Feel Anything But Basic
From the Sopranos to stage design at CMA Fest, Chevy’s creative work redefined what cultural relevancy means for automotive brands.
Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen
Chevrolet rebranded Corvette for a new era with a 70th Anniversary edition, NFT ownership experiences, and a creative team that fused heritage with innovation.