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How Chevrolet Made Relevancy Feel Anything But Basic
Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25 Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25

How Chevrolet Made Relevancy Feel Anything But Basic

Chevy’s Year of Electric campaign reimagined how EVs show up in culture—blending storytelling, celebrity collabs, and emotional branding to redefine performance.

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How Chevrolet Made Relevancy Feel Anything But Basic
Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25 Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25

How Chevrolet Made Relevancy Feel Anything But Basic

From the Sopranos to stage design at CMA Fest, Chevy’s creative work redefined what cultural relevancy means for automotive brands.

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Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen
Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25 Chevrolet, Corvette, Automotive, McCann, Advertising Jared Young 5/7/25

Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen

Chevrolet rebranded Corvette for a new era with a 70th Anniversary edition, NFT ownership experiences, and a creative team that fused heritage with innovation.

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