Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen
In 2023, Chevrolet set out to do the impossible: make the Corvette resonate with a younger, more diverse audience—without alienating the die-hard purists who live and breathe American muscle.
Enter the 70th Anniversary Edition, a celebration of Corvette’s legacy with a future-forward twist. This wasn’t just a paint job and a press release. It was a full-blown rebrand that included "Own the Color", a first-of-its-kind NFT auction that gave fans the chance to digitally and physically own a piece of Corvette history.
But this rebrand didn’t live in a vacuum. It was steered by some serious creative horsepower—Shravan Hedge (CD Art), Haley Stone (SrAD Art), and Dan Marvin (CD Copy)—who crafted a narrative that felt equal parts timeless and totally new.
From sleek visuals to emotionally charged storytelling, their work came to life across digital channels and even YouTube, where the “Corvette Sessions” series offered insider tips on detailing, performance tuning, and how to make your Vette the envy of the cul-de-sac.
This wasn't nostalgia for nostalgia's sake—it was a recalibration. A way to honor what’s been built while saying, “We’re just getting started.”
