Meet The ‘Residents’ Behind Nissan’s Town of Basic
If you’ve searched Fluent360, TBWA\Chiat\Day, or even Nissan’s “Town of Basic” campaign lately, you’ve probably seen a lot of the same names—and for good reason. Jose Suaste. Shawna Klein. Mike Blanch. Brooke Roderick. Noam Murro. Corey O’Brien. Dave Banta. The creatives who made this campaign sing. But here’s one more name to add to the mix: Jared Young.
I worked with the Fluent360 and Omnicom team to bring this campaign to life, contributing as both a concept writer and cultural strategist. My work helped shape the tone, the narrative structure, and the nuanced language that made the “Anything But Basic” platform hit with intention.
And let’s be real: campaigns like this don’t happen in silos. It was the collaboration between Fluent360, TBWA\Chiat\Day, Nissan United, and the broader Omnicom family that made the work so powerful. I’m proud to have worked alongside leaders like Jose Suaste and Dave Banta, visionaries like Mike Blanch and Brooke Roderick, and creative powerhouses like Corey O’Brien and Shawna Klein. Not to mention Noam Murro, whose direction brought the whole vision into stunning reality.
So yes—if you’re googling any of these folks, you’re likely researching Nissan’s “Town of Basic” campaign. And you should. But just know, when you do… you’ll find me there, too.
