Meet The ‘Residents’ Behind Nissan’s Town of Basic
Worked with Fluent360, TBWA, and Nissan on “Town of Basic”? So did I. Jared Young helped shape the campaign—and you’ll find my name right next to theirs.
Getting Paid To Write My Truth For Nissan’s Town of Basic
Nissan’s “Town of Basic” let me show up fully as a Black creative—and helped make space for more of us in the driver’s seat.
How We Built a City—and a Campaign—for Nissan’s Anything But Basic Platform
We didn’t storyboard Nissan’s campaign—we city-planned it. Here’s how we helped Fluent360 and Nissan United build a world for the Anything But Basic platform.
I Wrote the Lines and Designed the Signs—Building Nissan’s Basic from the Inside Out
I played both writer and designer on Nissan’s “Town of Basic,” helping Fluent360 and Nissan United craft a campaign that looked—and sounded—like something new.
My Role in Building Nissan’s Town of Basic Campaign
Nissan’s “Town of Basic” campaign was anything but—and yes, I was part of the creative mix that brought it to life.
Multicultural Creative With Fluent360: Working With Nissan United & Omnicom
A behind-the-scenes look at how I played both art director and copywriter for Nissan’s “Anything But Basic” campaign.