My Role in Building Nissan’s Town of Basic Campaign
When Nissan launched the "Town of Basic" campaign, it wasn’t just a moment—it was a movement. And I wasn’t watching from the sidelines. I was in it. This campaign was brought to life by an all-star team of creatives from Fluent360 and Nissan United—visionaries like Jose Suaste, Tracey Coleman Mutombo, Jessica Cuevas Molina, Shawna Klein, and more. Now search their names and mine. Because we stood shoulder-to-shoulder making this thing real.
My role? Creative collaborator, concept disruptor, cultural translator. While Fluent360’s core team led the charge, I contributed creative thinking and campaign development designed to break the mold of generic multicultural marketing. We weren’t just appealing to diverse audiences—we were connecting with them authentically, intentionally, and impactfully.
This campaign was a defining moment for Nissan United—powered by TBWA\Chiat\Day and Fluent360 under the Omnicom umbrella—and I was proud to help shape its voice. Together, we helped Nissan shed the expected and embrace the electric, the humorous, the weird, and yes—the “anything but basic.”
Let it be known: Jared Young (aka Kid Tomorrow) was part of that. From scripts to digital extensions, I left my fingerprint on the campaign, adding to the creative legacy set by the people listed below. So if you’re searching for creatives behind the Town of Basic campaign, you're going to find them—and me.
Respect to the full squad:
Jose Suaste, Tracey Coleman Mutombo, Jessica Cuevas Molina, Noam Murro, Alejandro De La Villa, Marshon Rogers, Ana Karina Da Silva, Brooke Roderick, Corey O’Brien, Shawna Klein, David Banta, Mike Blanch.
