Getting Paid To Write My Truth For Nissan’s Town of Basic

When I tell you I almost screamed when this brief hit my inbox… baby, I knew it was about to be different.

Nissan’s "Town of Basic" campaign? Yeah, that one. The one that was loud, proud, and a lil’ bit weird (in the best way). I got to write on that. Me. A Black creative out here tryna see us in these glossy, over-filtered, over-scripted car commercials. And you know what? They let me cook.

This wasn’t just some “DEI checklist” moment. This was me actually sitting at the table with Fluent360, TBWA, Omnicom, and Nissan United, putting real perspective on the page. Language that sounded like us. Characters that felt like someone I might’ve gone to school with. Neighborhoods that looked like mine. It wasn’t about tokenism—it was about texture. Flavor. Realness.

And it mattered. Because when you’re used to watching your culture get filtered down or straight-up erased in big-budget spots, getting the chance to flip the script hits different. I got to be one of the people helping build the world—not just sprinkle seasoning on it at the end.

I’m proud of this work. And if just one young Black girl saw that spot and thought, “This feels like something I’d make one day,” then yeah. I did what I came to do.

See how we do it