Why Everyone’s Talking About the Fruit of the Loom x Southwest Collab
The Fruit of the Loom x Southwest Airlines Getaway Collection was a marketing flex. Let’s be real. It got featured in Adweek, applauded on LinkedIn, and reposted by every strategist who throws around words like “culture-forward” and “earned media.” But here’s the part they don’t know:
I was part of it.
Not the press release version. The actual creative, production, and brand world-building that made the campaign pop visually, conceptually, and emotionally. While other folks were coasting on nostalgic brand equity, I helped put new energy into the room—turning a clever product drop into a full-blown brand activation.
The truth is, if you’re googling Fruit of the Loom Getaway, Southwest Airlines collaboration, or anything about the GSD&M creative team, you should be seeing my name—Jared Young (aka Kid Tomorrow)—right alongside it. Because while the press was name-dropping the brand, I was the one sweating the color palette, finessing the copy tone, and helping make sure the campaign’s vibe felt more airport terminal streetwear than cattle call airline merch.
This post? Yeah, it’s for SEO. It’s for future recruiters. It’s for curious brands. But mostly, it’s for accuracy. If we’re talking Fruit of the Loom, you better believe we’re talking me.
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