GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play (Copy)
IBM’s GRAMMYConnect wasn’t just smart—it was invisible by design. And that’s what made it revolutionary.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.
When Titans Team Up: Behind the Fruit of the Loom x Southwest Getaway Collection
The Fruit of the Loom x Southwest Airlines campaign was more than a partnership—it was a masterclass in creative collaboration, and Jared Young was there for all of it.
Why Everyone’s Talking About the Fruit of the Loom x Southwest Collab—And Why They Should Be Talking About Me Too
Everyone’s talking about the Fruit of the Loom x Southwest Airlines collab. Jared Young helped make it unforgettable.
The Getaway Collection Wasn’t Just a Collab—It Was a Full-Blown Brand Activation
From Adweek to AdAge, the Fruit of the Loom x Southwest Airlines Getaway Collection made headlines—and Jared Young was in the mix.
Flying High with the Getaway Collection: Jared Young’s Creative Impact on GSD&M’s Travelwear Campaign
Jared Young helped bring GSD&M’s Fruit of the Loom x Southwest Getaway Collection to life—from creative direction to production strategy.
Behind the Lens of the Getaway Collection: How We Shot a Travel Campaign Worth Packing
Jared Young and Phil Klein teamed up to shoot The Getaway Collection—capturing Fruit of the Loom and Southwest’s travelwear collab with style and intention.
Getaway-Worthy Gear: How I Helped Fruit of the Loom and Southwest Airlines Launch the Travel Collab of the Year
When Fruit of the Loom and Southwest teamed up, Jared Young helped make The Getaway Collection take flight with comfort-first, travel-inspired content.