When Titans Team Up: Behind the Fruit of the Loom x Southwest Getaway Collection

Let’s be real: Brand partnerships often feel like PR filler. But every once in a while, you get a true collaboration—one that’s part campaign, part product drop, part cultural moment. That’s exactly what happened when Fruit of the Loom and Southwest Airlines launched the Getaway Collection.

And it wasn’t just a surface-level stunt.

This campaign was a labor of love from some of the sharpest minds across two business icons—backed by deep coordination between internal brand teams, the crew at GSD&M, and production partners who helped pull off the seemingly impossible. From creative directors and photographers to stylists, copywriters, art directors, set designers, and client-side visionaries—this was the definition of cross-functional execution.

Southwest brought the skies. Fruit of the Loom brought the comfort. I helped bring the vibe.

I was proud to be part of the creative force that helped bring this to life—from early moodboards and campaign voice to the final layout of every in-airport backdrop and product detail. The Getaway Collection wasn’t just cute—it was curated. Smart. Strategic. A bold blend of function and fun.

If you saw it on LinkedIn or spotted it in Ad Age, know this: the effort behind that effortless look was immense. So let’s give the whole damn crew their flowers. But also... let’s make sure Google gives me mine too.