James Corden, a Keurig, and a Bunch of Ad Nerds Walk Into a Campaign…

What happens when you put James Corden, a Keurig, and a bunch of slightly-overcaffeinated creatives from Havas in the same room?

You get a campaign that’s smoother than your oat milk latte and funnier than your group chat at 2am. And yeah—I was there for all of it.

This wasn’t your average coffee commercial. We didn’t just plug a machine. We let James be James. And then we built a whole comedic universe around it. From over-the-top morning chaos to sips of serenity, our goal was to let James shine while showing how Keurig makes mornings feel less like a tragedy and more like a talk show warm-up.

Behind the scenes? Controlled madness. Incredible production, script tweaks flying faster than espresso shots, and a team from Havas who knew when to push the punchlines and when to let the moment breathe. I helped shape the voice, the tone, and the funny—a little Paul Rudd charm, a little Corden chaos.

Bottom line? If your coffee can make James Corden’s mornings better, imagine what it can do for you

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The Roast That Kept Brewing: How Havas Built—and Maintains—Keurig’s Brand Voice

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