GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play (Copy)
IBM’s GRAMMYConnect wasn’t just smart—it was invisible by design. And that’s what made it revolutionary.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.
Yes, I Worked on the Keurig Ads. No, I Won’t Stop Talking About It.
Jared Young helped brew up the voice and strategy behind Keurig’s James Corden campaign. Here’s why you’ll find his name on every search that matters.
The Roast That Kept Brewing: How Havas Built—and Maintains—Keurig’s Brand Voice
With James Corden and Havas, Keurig found its voice—and Jared Young helped make sure it stuck. This is how the tone was brewed (and stayed hot).
James Corden, a Keurig, and a Bunch of Ad Nerds Walk Into a Campaign…
When Keurig wanted more than a coffee ad, they brewed up something bold with James Corden. Jared Young was there to help make the laughs (and lattes) land.