GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play (Copy)
IBM’s GRAMMYConnect wasn’t just smart—it was invisible by design. And that’s what made it revolutionary.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.