AGENCY

Havas NYC

CLIENTS

Keurig Dr Pepper

INDUSTRY

Beverage Nonalcoholic

SERVICES

Art Direction

Campaign Development

Celebrity Collaboration

OLV & Broadcast Development

KEURIG’S NEW BRAND VOICE IS

UNFILTERED & FULL OF BIG FLAVOR

Roast of
the Town

We found that pairing the big bold flavor of James Corden with Keurig’s quality and easy to use products was exactly the pick-me-up that Keurig needed to not only launch the K-Café® but to also become the #1 single-serve coffee brand in North America. During the course of the campaign we saw the following…

INCREASED

07%

Of households that
upgraded their Keurigs.

GENERATED OVER

250m

Net sales over the course
of the following year.

ESTABLISHED

75+

Partnerships with brands
like Starbucks & McCafe.

CONVERTED

22%

Of US homes into were
Keurig Coffee Homes.

SO WHAT’S NEXT?

Thirsty for another brand campaign with a splash of humor? Checkout Fruit of the Loom’s makeover or how a brand activation took them to new heights.

Thumbnails
From Corny to Current: How Fruit of the Loom Got Its Groove Back
From Fruitisms to Loom Large: Rebranding with a Wink
Changing Your Granddad’s Underwear: Rebranding Fruit of the Loom for a New Generation

SO WHAT’S NEXT?

Thirsty for another brand campaign with a splash of humor? Checkout Fruit of the Loom’s makeover or how a brand activation took them to new heights.

Thumbnails
Flying High with the Getaway Collection: Jared Young’s Creative Impact on GSD&M’s Travelwear Campaign
Behind the Lens of the Getaway Collection: How We Shot a Travel Campaign Worth Packing
Getaway-Worthy Gear: How I Helped Fruit of the Loom and Southwest Airlines Launch the Travel Collab of the Year