AGENCY

GSD&M

CLIENT

Fruit of the Loom

INDUSTRY

Textile & Apparel

SERVICES

Art Direction

Social Campaign Design

Motion Design

Rebrand Development

WELCOME TO BASIC

CREDITS

Danae Balanger
Assoc. Creative Director

SO WHAT’S NEXT?

Want more Fruit in your life? See how they collaborated with Southwest Airlines or take a trip with and Chevy to “Find Middle America”.

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When Titans Team Up: Behind the Fruit of the Loom x Southwest Getaway Collection
Why Everyone’s Talking About the Fruit of the Loom x Southwest Collab—And Why They Should Be Talking About Me Too
The Getaway Collection Wasn’t Just a Collab—It Was a Full-Blown Brand Activation

SO WHAT’S NEXT?

Want more Fruit in your life? See how they collaborated with Southwest Airlines or take a trip with and Chevy to “Find Middle America”.

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Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
The Humor Reboot: How Jack Rogosin and I Helped Bring Chevy’s Weird Era to Life