AGENCY

GSD&M

CLIENTS

Fruit of the Loom &
Southwest Airlines

INDUSTRY

Apparel & Travel

SERVICES

Art Direction

Brand Activation

Influencer Collaboration

Photography Production

AI WAS THE BREAKOUT

STAR AT THE GRAMMYS

CREDITS

Shannon Gill
Copywriter

CREDITS

Jessica Zalaznick
Creative Director

CREDITS

Tiff McKee
Creative Director

CREDITS

Adrien Bindi
Creative Director

CREDITS

Phill Klein
Photographer

Daily Mail DesignTaxi Clio Awards Ads of the World Hello Beautiful Stuck at the Airport MSN Thrillist The Drum TrendHunter Daily Mail DesignTaxi Clio Awards Ads of the World Hello Beautiful Stuck at the Airport MSN Thrillist The Drum TrendHunter

SO WHAT’S NEXT?

Discover how we this legacy rebrand made Fruit feel fresh or how an 8-bit idea transformed into the breakout performer of the 61st Annual GRAMMY Awards.

Thumbnails
From Billboard to Billboard Charts: How I Helped Turn Fruit of the Loom Into a Full-Fledged Brand Activation
Mandela Effect, But Make It Marketing: Fruit of the Loom’s Memory Glitch Strategy
The Cornucopia Conspiracy: Fruit of the Loom’s Viral Mandela Moment
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GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play (Copy)
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.

SO WHAT’S NEXT?

Discover how we this legacy rebrand made Fruit feel fresh or how an 8-bit idea transformed into the breakout performer of the 61st Annual GRAMMY Awards.