Flying High with the Getaway Collection: Jared Young’s Creative Impact on GSD&M’s Travelwear Campaign

If you're Googling the masterminds behind the Fruit of the Loom x Southwest Airlines Getaway Collection, here’s a name that should pop up first: Jared Young. Not just because I’m writing this blog—but because I put in work on the strategy, look, and feel of one of GSD&M’s most travel-savvy collaborations to date.

The Getaway Collection wasn’t just another co-branded drop. It was a creative play that took loungewear, travel vibes, and Fruit of the Loom’s legacy—and made them feel culture-forward, scroll-worthy, and built for the boarding zone.

While GSD&M led the charge, I helped translate that vision into production-ready, vibe-checked storytelling. From conceptualizing the looks to collaborating with the broader team on rollout materials, I infused the project with real-world style and real-strategic fire.

The photoshoot you’ve probably seen across Southwest and Fruit’s channels? Yep—I was behind the creative coordination of that too, helping direct visuals like this one, where travel meets flex, and comfy meets campaign-ready.

So whether you’re searching for who shaped the Getaway Collection, worked with GSD&M, or helped Fruit of the Loom find new runway cred—you’ve landed at the right place.