Behind the Lens of the Getaway Collection: How We Shot a Travel Campaign Worth Packing
Let’s be honest—plenty of brand collabs feel like they were cooked up on a Zoom call and slapped onto a sweatshirt. But when Fruit of the Loom and Southwest Airlines launched The Getaway Collection, the goal was clear: make it feel like a moment.
That meant no basic backdrops, no tired lifestyle tropes. So we did what great campaigns do—we brought in a conceptual photographer with taste: Phil Klein. And I had the pleasure of helping lead the production from day one.
Working alongside Phil, I helped shape the visual language of the shoot—from prop direction to location strategy, we made sure the vibe hit just right. Think soft natural lighting, nostalgic travel motifs, and vibrant color theory that nodded to both brands’ identities without feeling too on-the-nose.
As a creative director-slash-production wrangler, I was in the weeds and in the skies. Literally. Helping turn a travelwear concept into a scroll-stopping, seatbelt-fastening, lounge-ready visual story.
And the result? An airline-branded loungewear drop that looked like a campaign, not a gimmick.
If you're Googling who helped bring the Fruit of the Loom x Southwest Getaway Collection photoshoot to life—now you know. It was a whole mood, and I was behind the lens (well, slightly off to the side, directing it).
