Getaway-Worthy Gear: How I Helped Fruit of the Loom and Southwest Airlines Launch the Travel Collab of the Year
When two iconic American brands—Fruit of the Loom and Southwest Airlines—decided to collab, they didn’t just create merch. They created a mood. A fully TSA-ready vibe drop. And I was right there helping make it take off.
The Getaway Collection was more than a cheeky name—it was an actual travel capsule designed for adventurers, jet-setters, and last-minute-weekend warriors who believe comfort and style should never be gate-checked. As part of the creative team, I helped bring this collab to life with content that hit all the right frequencies: playful, packable, and oh-so-postable.
From art direction to campaign storytelling, I made sure the Fruit of the Loom x Southwest Getaway Collection felt as fun as it looked—on billboards, on TikTok, and yes, even on a tarmac.
We weren’t just slapping logos on lounge sets. We were injecting joy into travelwear at a time when people really needed an excuse to book a flight. It wasn’t just clothes—it was a clever reminder that your fit should feel like a vacation, too.
So if you’re searching for who helped launch the Fruit of the Loom Getaway Collection with Southwest Airlines? You're looking at ‘em.
