FRUIT OF THE LOOM
Proudly Presents
In Association With
SOUTHWEST AIRLINES
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CLIENT
Fruit of the Loom &
Southwest Airlines
AGENCY
GSD&M
INDUSTRY
Apparel & Travel
SERVICES
Brand Activation
Influencer Marketing
Packaging Design
Photo Production
Travelwear
that can take you anywhere
CREATIVE DIRECTOR Jessica Zalaznick featuring COPYWRITER Shannon Gill
and CREATIVE DIRECTORS of ART Tiff McKee & Adrien Binidi
It’s About The Journey. Not The Destination
SKIP TO
Problem
Opportunity
Creative
Results
These days when, what you wear while in the air is just as important as your drip for your trip, luxury brands are charging sky-high prices for so-called “comfortable travelwear”–and Fruit of the Loom just can’t let that fly.
It’s About The Journey And Not The Destination
SKIP TO
Problem
Opportunity
Creative
Results
We priced our typically affordable (but always chic) Crafted Comfort™ sweats at luxury brand prices—but this would be the first line of travelwear that can actually take you somewhere.
So We Did
The Unthinkable
SKIP TO
Problem
Opportunity
Creative
Results
By partnering with our budget-savvy friends at Southwest Airlines, we packed into our luxury prices Southwest gift cards made for airfare and made exclusive only at Fruit.Com.