UNFILTERED AND PACKED WITH FLAVOR
CLIENT
Keurig
AGENCY
Havas
INDUSTRY
N.A. Beverage
SERVICES
Art Direction
Campaign Design
Brand Development
Influencer Marketing
THE PREMISE
Coffee Paired with a Side of personality
After winning over American drip coffee drinkers, Keurig set out to launch their newest innovation, the Keurig K-Café® Brewer.
But before we could start brewing lattes at home, we first had to craft Keurig’s tone of voice. Something that could replace “The Coffeehouse Experience”
(noun)
Coffeehouse Experience
[kaw-fee-howss . ik-speer-ee-uhns]
The ambiance, services, and rituals associated with enjoying coffee in a café setting filled with barista-crafted drinks, social interactions, and a cozy atmosphere.
Latte Lovers STILL EXPECT
THEIR QUICK
PICK-ME-UPS
WHILE ESPRESSO ENTHUSIASTS SOUGHT
A HOME AWAY FROM HOME THAT ACTUALLY FELT HOMEY
AND while frappe FANS may
FALL FOR A
BOLD BARISTA
NOT ALL BARISTAS FELT THE SAME WAY
THE RESULTS
And no time we became the roast of the town.
By pairing Corden’s big bold sense of humor with Keurig’s quality and easy to use products we were able to serve a campaign that not only made the #1 single-serve coffee maker in America but over the course of the campaign we saw the following results…
While competing with large coffee chains would prove difficult the hardest task would be to determine why local cafes were falling out of favor with their customers and what that would mean for Keurig. In our findings we discovered the following…
THE PROBLEM(S)
Decline in sale for Java Giants
THE OPPORTUNITY
So to give coffee connoisseurs an excuse to wake up to Keurig we recruited the most likeable personality in America (and in Britain) to grab and apron and get to work.
THE CREATIVE
We teamed with James Corden to lend his every relateable sense of humor and warm wit to Keurig’s voice and he featured him in everything from…
YOUR BRAND
YOUR BRAND
Take a minute to write an introduction that is short, sweet, and to the point.
