AGENCY
GSD&M
CLIENTS
Dodge
INDUSTRY
EV Automotive
SERVICES
Art Direction
Campaign Development
CGI Production
Voice Talent Casting
CREDITS
§Michael Barrett §Creative Director §Greg Wyatt §Creative Director §Brett Baker §Creative Director
INDEX
Background
Opportunity
The Creative
Outcome
SCROLL ‡
PROBLEM
Dodge’s plan to go fully electric by 2035 had the Brotherhood of Muscle—their loudest, most loyal, petrol-chugging fans—against the rails.
Some questioned if an electric vehicle could match Dodge’s legacy of performance while others flat-out refused to drive anything that didn’t look, sound, or feel like an actual muscle car.
OPPORTUNITY
To win over the BOM we would not only need a head-turning, Big-Dodge-Energy-fueled video that could spark interest in the world’s first EV muscle car – but we needed to build a platform for the future of all Dodge’s electric vehicles.
RESULTS
Within hours of the video’s release the Brotherhood and Diesel Daddies ingnited on social media and had everyone talking about the EVs next-gen performance.
Stellantis (Dodge's parent company) was so impressed they handed us the keys to their Chrysler, Alfa Romeo, and Fiat accounts as we passed the following metrics.
718m
Total TV impressions
m
13%
Increase in annual sales
%
3+
New Stellantis accounts
*INCLUDING CHRYSLER, ALFA ROMEO & FIAT
+
SO WHAT’S NEXT?
Still looking for more high-octane thrills? See even more automotive work from Chevrolet and Nissan.
SO WHAT’S NEXT?
Still looking for more high-octane thrills? See even more automotive work from Chevrolet and Nissan.
